Marketing Major

Explore the connections between behavior, numbers, and market dynamics, while mastering the art of building and communicating with a consumer base through analyzing trends and data. Develop skills in content writing, social media marketing, and public relations to craft compelling messages that effectively reach diverse audiences and drive impactful communications.

Students working on laptop computers in a classroom setting.

Why Study Marketing at Albion?

At Albion, you’ll explore a range of disciplines including communications, economics, and mathematics, gaining a unique perspective on the marketplace and consumer relationships. As a marketing student, you’ll develop skills in public relations, marketing, and advertising by learning from real-life examples and experienced professors. Albion’s liberal arts approach creates a cohesive study of marketing and strategic communication, preparing you to thrive in the workforce post-graduation.

Marketing majors may choose between a Business or Integrated Marketing Communications emphasis.

What Will You Learn as a Marketing Major?

You’ll become an effective communicator, crafting compelling and persuasive messages tailored to your audiences and consumers.

You’ll study the fundamentals of financial markets, microeconomics, and theory to design, analyze, and evaluate qualitative data for marketing proposals.

You’ll sharpen your mathematical and research skills, translating theory and numbers into real-world behavioral data.

You’ll gain hands-on experience creating media campaigns, analyzing data, and writing engaging content that influences public discourse.

You’ll integrate tools from various fields to develop profitable marketing strategies and impactful communication techniques.

Major Courses

Emphases

Marketing majors may choose between a Business or Integrated Marketing Communication emphasis.

Business Emphasis

Our 10-unit marketing major with business emphasis is for students who have a strong interest in product and service marketing and want to gain the skills and tools necessary to research, analyze data, and develop marketing strategies for target markets.

Integrated Marketing Communication Emphasis

Our 10-unit marketing major with integrated marketing communication emphasis is a versatile offering for students who want to gain the knowledge and skills to coordinate all aspects of managing brand messaging and marketing and communication.

Program Highlights

Internships

Two students working together on a laptop computer

Gain hands-on experience outside of the classroom by participating in an internship. You’ll garner the necessary experience to apply what you are learning in the classroom to real-life scenarios. This not only enhances the learning approach for students but also provides an advantage when seeking jobs and careers in this field post-graduation.

Directed Studies

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As a marketing major, you’ll have the option to create a unique class experience that is tailored to your particular professional goals and dreams alongside a faculty member. This allows students to invest time and experience into their unique passions and skills, all the while earning college credit.

The Philadelphia Center

Spend a semester or summer in one of the nation’s most dynamic cities. Through Albion’s experiential learning center in Philadelphia, you’ll have the opportunity to learn through our city-based seminars, intern with an organization of your choice and live with fellow students in the city.

Albion College Community Collaborative (AC3)

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The Albion College Community Collaborative (AC3) is a credit-bearing experiential learning lab that gives out-of-the-box problem-solvers from all majors and career interests the opportunity to build skills in project management, client relations, consulting, teamwork and leadership. Serving as a consultant, you will employ on-demand learning in partnership with community clients, as you seek to tackle organizational challenges.

Careers & Outcomes

Our program prepares students for their next steps after graduation and gives them opportunities to pursue their future goals through strong relationships with professors, alumni networking, and off-campus internships. Along with pursuing careers in marketing, public relations, social media engagement, journalism, marketing research, business, law, and government, many students attend MBA programs and other professional or graduate schools. Below are examples of some of the professions our students have chosen, as well as graduate programs our students have recently attended.