July 1, 2016 The first time Mareike Wieth realized her field of interest resonated beyond her office walls was the day in 2012 she got a message she didn’t expect. “When I got a voice mail from the BBC, it was like, ‘What?’ I think I hyperventilated,” she said. After all, it wasn’t every day that the British Broadcasting Corporation called an associate professor of psychology at Albion College. But Wieth was working on something that not only intrigued that news organization, but has sparked the interest of media on this side of the Atlantic as well.